Abstract:
The main object of this paper is to consider a number of different criteria which can apply when one is attempting to measure advertisements in terms of their effectiveness, and different ways of analysing data in terms of these criteria. In particular, this paper will demonstrate how one specific form of data collection, the pre-post-gift-choice question, can generate more than one type of measure dependent upon the criteria initially set up.
Research Papers
Cherry-pickers and store switchers
Catalogue: ESOMAR Retailing Industry Conference 2005
Author: Bernhard Treiber
 
April 19, 2005
Research Papers
The Hendry system
Catalogue: Seminar 1975: Market Modelling
Author: Martin K. Starr
 
June 1, 1975
Research Reports
Exploratory research on VIM scouring powder
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
September 1, 1970
