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Flögel, H. (1966a, June 01). The seven deadly sins in advertising research. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/the-seven-deadly-sins-in-advertising-research
Haseloff, O. W. (1965a, June 15). Advertisements as a research subject. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/advertisements-as-a-research-subject
Valentini, G. (1964a, June 15). Applications of operations research to the optimal determination of advertising budgets. ANA - ESOMAR. Retrieved September 23, 2024, from