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Marc, M. (1971a, June 15). A suggested explanation of the mechanisms of advertising. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/a-suggested-explanation-of-the-mechanisms-of-advertising
de Groot and Orwell (1971a, June 15). A study of the decision processes in the selection of an advertising agency. ANA - ESOMAR. Retrieved September 25, 2024, from
Cowling, A. B. (1971a, June 15). Consequences of applying the Fishbein model to advertising planning. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/consequences-of-applying-the-fishbein-model-to-advertising-planning
Tuck, M. (1971a, June 15). Practical frameworks for advertising and research. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/practical-frameworks-for-advertising-and-research
McDonald, C. (1970a, September 01). What is the short-term effect of advertising? . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/what-is-the-short-term-effect-of-advertising--766
Müller-Veeh, D. (1970a, September 01). Measurement of the competitive pressure of advertising campaigns(German). ANA - ESOMAR. Retrieved September 25, 2024, from
Müller-Veeh, D. (1970a, September 01). Measurement of the competitive pressure of advertising campaigns. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/measurement-of-the-competitive-pressure-of-advertising-campaigns
Twyman, T. (1969a, June 15). Research into methods of measuring television audiences and data requirements for the British television advertising industry. ANA - ESOMAR. Retrieved September 25, 2024, from
Joyce, T. (1967a, June 15). What do we know about how advertising works?. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/what-do-we-know-about-how-advertising-works-