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Research papers

Forecasting reach, frequency and GRPs on the Internet

Predicting reach and frequency on the Internet is a difficult problem. Nevertheless, it is the central problem facing marketers who wish to effectively plan branding campaigns or maximize the number of web users who see advertisements. This paper...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Author: John Chandler-Pepelnjak
June 12, 2002
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Citation

Chandler-Pepelnjak, J. (2002a, June 12). Forecasting reach, frequency and GRPs on the Internet. ANA - ESOMAR. Retrieved June 16, 2024, from


https://ana.esomar.org/documents/forecasting-reach-frequency-and-grps-on-the-internet


Research papers

Monitoring Internet audience measurement panels

During 2001, CESP conducted an audit of the three Internet audience panels currently serving the French market, focusing as much on their enumeration surveys as on the panels themselves. This paper presents the various stages of the audits and the...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Author: Hélène Haering
June 12, 2002
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Citation

Haering, H. (2002a, June 12). Monitoring Internet audience measurement panels . ANA - ESOMAR. Retrieved June 16, 2024, from


https://ana.esomar.org/documents/monitoring-internet-audience-measurement-panels-


Research papers

Utilizing segmentation throughout the research program as another means of audience measurement

This paper discusses the steps taken by VH1 Research&Planning to imbue a segmentation study conducted in 1999 into other research tools, including qualitative brand work, ethnographic research and quantitative brand tracking, and using results from...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Colleen Fahey Rush, Danielle N. O'Reilly
June 9, 2002
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Citation

Rush and O'Reilly (2002a, June 09). Utilizing segmentation throughout the research program as another means of audience measurement. ANA - ESOMAR. Retrieved June 16, 2024, from


https://ana.esomar.org/documents/utilizing-segmentation-throughout-the-research-program-as-another-means-of-audience-measurement


Research papers

Digivolving digital kids

This paper demonstrates how, in an increasingly competitive and cluttered media marketplace, sophisticated audience research can work with and compliment marketing strategy in order to pinpoint targets, minimise wastage and identify growth...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Shari Donnenfeld, Caroline Dukes
June 9, 2002
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Citation

Donnenfeld and Dukes (2002a, June 09). Digivolving digital kids. ANA - ESOMAR. Retrieved June 16, 2024, from


https://ana.esomar.org/documents/digivolving-digital-kids


Research papers

ITV - Worth measuring?

One could argue that it is not possible to measure the audience of a new medium until that medium - and hence, an audience for it - actually exists. In the United States, buyers and sellers of interactive media have estimated audiences for...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Robert J. Burgess, Maritza DiSciullo
June 9, 2002
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Citation

Burgess and DiSciullo (2002a, June 09). ITV - Worth measuring? . ANA - ESOMAR. Retrieved June 16, 2024, from


https://ana.esomar.org/documents/itv---worth-measuring-


Research papers

First experiences of harmonized TV ratings in Latin America

The harmonization criteria regarding TV measurement across countries is now a reality in Latin America with a pan-regional TV rating database in its first stage with Argentina, Brazil, Chile and Mexico audiences. The objective of this paper is not...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Luisa Fernanda Streber, Boris Pauzner, Carlos Alberto Huaira Contreras
Company: IBOPE Inteligencia
June 9, 2002
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Citation

Streber, Pauzner and Contreras (2002a, June 09). First experiences of harmonized TV ratings in Latin America . ANA - ESOMAR. Retrieved June 16, 2024, from


https://ana.esomar.org/documents/first-experiences-of-harmonized-tv-ratings-in-latin-america-


Research papers

The end of measurement as we know it?

This paper examines the problems and pitfalls of today's sample-based media measurement services with particular reference to television. The author suggests that sample-based measurement is rapidly becoming defunct in its ability to reflect what is...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Author: Andrew Green
Company: OMD Group
June 9, 2002
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Citation

Green, A. (2002a, June 09). The end of measurement as we know it?. ANA - ESOMAR. Retrieved June 16, 2024, from


https://ana.esomar.org/documents/the-end-of-measurement-as-we-know-it-


Research papers

The Mediacabsat over-sample

In September 2000 the Cable and Satellite Committee and the French Cable and Satellite Channels Association (ACCeS) decided to launch Mediacabsat, the new audience measurement system for the new thematic programme generation. Until this time,...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Author: Gildas Roy
Company: Mediametrie
June 9, 2002
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Citation

Roy, G. (2002a, June 09). The Mediacabsat over-sample . ANA - ESOMAR. Retrieved June 16, 2024, from


https://ana.esomar.org/documents/the-mediacabsat-over-sample-


Research papers

The ROI ratio

The authors recently analyzed the audience delivery patterns of sixty different media schedules each comprising three media elements - one primetime network television program, one national consumer magazine and one national consumer website. The...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Craig T. Gugel, Cheryl Idell
June 9, 2002
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Citation

Gugel and Idell (2002a, June 09). The ROI ratio. ANA - ESOMAR. Retrieved June 16, 2024, from


https://ana.esomar.org/documents/the-roi-ratio