Back

Forecasting reach, frequency and GRPs on the Internet

Date of publication: June 12, 2002

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Author: John Chandler-Pepelnjak

Abstract:

Predicting reach and frequency on the Internet is a difficult problem. Nevertheless, it is the central problem facing marketers who wish to effectively plan branding campaigns or maximize the number of web users who see advertisements. This paper presents a methodology for predicting reach, frequency, effective reach, and Gross Rating Points (GRPs) online. Additionally, the role these metrics play in online media planning will be illustrated.

John Chandler-Pepelnjak

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The reach and frequency approach to advertising planning on the Internet

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Authors: Steve Coffey, Mainak Mazumdar

 

June 12, 2002

×

Citation

Coffey and Mazumdar (2002a, June 12). The reach and frequency approach to advertising planning on the Internet. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-reach-and-frequency-approach-to-advertising-planning-on-the-internet


Research Papers

Internet inclusive multi-media reach/frequency and optimization

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Authors: James H. Collins, Daniel T. Mallett

 

June 12, 2002

×

Citation

Collins and Mallett (2002a, June 12). Internet inclusive multi-media reach/frequency and optimization . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/internet-inclusive-multi-media-reach-frequency-and-optimization-


Research Papers

Television reach and frequency in the United States

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Bruce Goerlich

 

May 1, 1994

×

Citation

Goerlich, B. (1994a, May 01). Television reach and frequency in the United States. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/television-reach-and-frequency-in-the-united-states


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Chandler-Pepelnjak, J. (2002a, June 12). Forecasting reach, frequency and GRPs on the Internet. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/television-reach-and-frequency-in-the-united-states