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Chakravarthi, Bengani and Prasad (2005a, February 01). Playing to the end game. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/playing-to-the-end-game
Sant, R. (2005a, February 01). True romance. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/true-romance
DeNicola, N. (2005a, February 01). The changing role of the branch office in supporting brand image and customer loyalty. ANA - ESOMAR. Retrieved September 24, 2024, from
Passikoff and O'Connor (2005a, January 30). Developing winning strategies for consumers of all ages. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/developing-winning-strategies-for-consumers-of-all-ages
Laurent and Lambert-Pandraud (2005a, January 30). How old is your consideration set?. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/how-old-is-your-consideration-set-
Heathscott and Haack (2004a, November 28). Conquering the mountain. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/conquering-the-mountain
Rimmer, Adler and Whipple (2004a, November 07). Beyond form and features. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/beyond-form-and-features
Cohen, H. (2004a, November 07). Forget about 3G, focus on the consumers' money. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/forget-about-3g-focus-on-the-consumers-money
Nelson, Lima and Luz (2004a, October 24). Kaleidoscope project. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/kaleidoscope-project