Forget about 3G, focus on the consumers' money

Date of publication: November 7, 2004

Author: Harvey Cohen


While engineers and operators have clear issues regarding 3G as a technology and investment, the consumer is rarely interested in 'Gs' but rather is focused on the benefits it may bring relative to competing solutions. The challenge of generating wireless revenues from existing activities versus attempting to generate new behaviors is examined. The issues of convergence and the potential role of other revenue drivers that will shape future wireless revenue streams are the focus for this paper. The paper examines research developed by Strategy Analytics on a syndicated basis for the wireless markets and high-speed wireline in the United States and Europe.

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