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Kvaerk, A. (1978a, June 01). The market map. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/the-market-map
Bickers and Haymes (1972a, June 15). A consumer segmentation using a standardised technology. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/a-consumer-segmentation-using-a-standardised-technology
Mooney, P. B. (1967a, June 15). The tour operator's point of view . ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/the-tour-operator-s-point-of-view-
Agostini, J. M. (1965a, June 15). A method of market segmentation. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/a-method-of-market-segmentation