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den Boon, Bruin and van de Kamp (2005a, June 23). Measuring and optimising the effectiveness of mixed media campaigns. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/measuring-and-optimising-the-effectiveness-of-mixed-media-campaigns
McConochie, Wood, Uyenco and Heider (2005a, June 23). Progress towards media mix accountability. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/progress-towards-media-mix-accountability
Faasse, Engels, Moorman and van Meurs (2005a, June 23). The missing link. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/the-missing-link
Moyano and Berrios (2005a, June 23). Dealing with commercial avoidance. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/dealing-with-commercial-avoidance
Carranza, Balmaceda and Galdames (2005a, June 22). Estimation method for media audience duplication. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/estimation-method-for-media-audience-duplication
Schultz, Pilotta and Block (2005a, June 22). Implementing a media consumption model. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/implementing-a-media-consumption-model
Uyenco and Mueller-Lust (2005a, June 21). Product integration: The gold behind the American Music Awards. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/product-integration-the-gold-behind-the-american-music-awards
Daehler and Weiss (2005a, June 21). Measuring children's media consumption effectively. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/measuring-children-s-media-consumption-effectively
Zack and Kaplan (2005a, June 21). Viewer response to branded integration. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/viewer-response-to-branded-integration