Resources Library by ANA

From server to panel

The authors recently analyzed ad campaign reach and frequency metrics derived from calibrated exposure frequency integration of DoubleClick ad serving data with Nielsen/NetRatings consumer panel data.The purpose of the analysis was to determine the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Authors: Craig T. Gugel, Kathryn Koegel, Rick E. Bruner

June 20, 2005

Technology that puts research within an arm's reach of desire

Historically manufacturers have demanded that research suppliers should provide broader and deeper insight into the habits of the hypermarket shopper because this is the area over which they have traditionally been able to exercise the most...

Catalogue: ESOMAR Panel Research Conference 2005

Author: Craig Twyford

Company: Nielsen

April 17, 2005

Next generation TV advertisement scheduling

This paper deals with the effective TV advertisement scheduling method based on the state-of-the-art data fusion methodology.It is derived from the empirical application results of TV advertisement scheduling in the actual situation that the proposed...

Catalogue: Asia Pacific 2005

Authors: Akito Nakai, Hiroshi Onishi

Company: Video Research Ltd.

March 13, 2005

Is pester power dead?

This paper provides a unique insight into the response of food manufacturers, retailers and advertisers to key challenges that affect marketing to children in 2005.These include the possible banning of food advertising to children, concerns over...

Catalogue: ESOMAR Conference On Age 2005

Author: Neil Samson

January 30, 2005

The importance of contextualisation in interpreting consumer needs

The primary objective of this paper is to highlight the importance of understanding the context within which consumer needs are expressed and how this influences the type and tonality of communication strategies and campaigns. In essence the authors...

Catalogue: ESOMAR Conference On Age 2005

Authors: Cliff van Wyk, Refiloe Mataboge

January 30, 2005

Targeting the kaleidoscope

In 2003 COI commissioned a comprehensive, in-depth study of media use and attitudes to advertising among Britain's ethnic minority communities.This research was groundbreaking in a number of ways and is the largest project of its kind conducted in...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004

Authors: David Foxon, Philly Desai

November 28, 2004

Overview of the telecommunications market in Russia

Cellular communications is the main segment of the telecommunications market in Russia that has been rapidly growing in the last years.The main indicators of growth are: cellular penetration and revenue exceeded wire line indicators in 2003; and...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004

Authors: Alexander Pankin, Olga Malinkina

Company: KANTAR TNS Malaysia

November 7, 2004

Kaleidoscope project

This paper describes the methodological relevance of ethnography in the development of an integrated communication strategy for both Brazil and Mexico, taking into consideration the cultural distance between these two countries.The results of a study...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent

Authors: Richardson Nelson, Andréa Lima, Paula Luz

October 24, 2004

A better practice approach for developing advertising

Trident White was successfully relaunched in the Mexican market, in large part due to the strength of its advertising.By applying research and knowledge early on and at various stages of the advertising development and airing process, the Trident...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent

Authors: Gonzalo Perez-Duarte, Raúl Tena

October 24, 2004