Overview of the telecommunications market in Russia
Cellular communications is the main segment of the telecommunications market in Russia that has been rapidly growing in the last years. The main indicators of growth are: cellular penetration and revenue exceeded wire line indicators in 2003; and cellular advertising expenditures increased 8.5 times in the last four years. Main market trends are centralization and reduction of cellular rates. Advertising support of non-voice services is growing. Wireline communication development is slow; it is treated as basic means of voice and data transfer. Internet is rapidly growing, yet with still low penetration.
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