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Overview of the telecommunications market in Russia

Date of publication: November 7, 2004

Catalogue: ESOMAR Telecommunications Marketing Conference 2004

Company:

Authors: Alexander Pankin, Olga Malinkina

Abstract:

Cellular communications is the main segment of the telecommunications market in Russia that has been rapidly growing in the last years. The main indicators of growth are: cellular penetration and revenue exceeded wire line indicators in 2003; and cellular advertising expenditures increased 8.5 times in the last four years. Main market trends are centralization and reduction of cellular rates. Advertising support of non-voice services is growing. Wireline communication development is slow; it is treated as basic means of voice and data transfer. Internet is rapidly growing, yet with still low penetration.

Alexander Pankin

Author

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Olga Malinkina

Author

This is a long description of some author details.

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Pankin and Malinkina (2004a, November 07). Overview of the telecommunications market in Russia. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/effective-media-planning-in-russia