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Zanelli, E. (1960a, June 15). Advertising research. ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/advertising-research-89
de Leve, S. (1960a, June 15). Advertising research (French). ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/advertising-research-french--92
Stern, H. (1960a, June 15). Contribution to the discussion Thursday afternoon, September 15th. ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/contribution-to-the-discussion-thursday-afternoon-september-15th
Emanuel, Klaassen and Theil (1960a, June 15). A new approach to the evaluation of advertising themes (French). ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/a-new-approach-to-the-evaluation-of-advertising-themes-french-
Gallup, G. (1957a, June 15). Activation . ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/activation-