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Twyman, T. (1971a, June 15). Non-rational advertising effects in relation to theory and practice. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/non-rational-advertising-effects-in-relation-to-theory-and-practice
McDonald, C. (1971a, June 15). A brief critique of the Fishbein and other attitude models. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/a-brief-critique-of-the-fishbein-and-other-attitude-models
McDonald, C. (1971a, June 15). Addendum . ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/addendum-
Harmar-Brown and Macarte (1971a, June 15). Some anomalies in advertising research terminology. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/some-anomalies-in-advertising-research-terminology
Fishbein, M. (1971a, June 15). Some comments on the use of "models" in advertising research. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/some-comments-on-the-use-of-models-in-advertising-research
, C. (1970a, September 10). Attitude research into recruitment advertising for Stowe and Bowden. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/attitude-research-into-recruitment-advertising-for-stowe-and-bowden
, C. (1970a, September 01). Qualitative research on Silvikrin shampoo press campaign . ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-silvikrin-shampoo-press-campaign-
, C. (1970a, August 01). Qualitative research on Barclays . ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-barclays-
Frost, W. A. (1970a, June 15). The development of a technique for measuring the reactions of general practitioners to mailing pieces and journal advertisements . ANA - ESOMAR. Retrieved June 17, 2024, from