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, C. (1971a, August 01). Qualitative research on Park Drive Plain advertising . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-park-drive-plain-advertising-
, C. (1970a, September 01). Qualitative research on Quality Street commercials . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-quality-street-commercials-
Joannis, H. (1970a, February 01). The use of motivation and attitude research in formulating advertising strategy. ANA - ESOMAR. Retrieved September 26, 2024, from
, C. (1970a, January 21). Report on programme of research on non-users' attitudes towards banking. ANA - ESOMAR. Retrieved September 26, 2024, from
King, S. (1966a, August 01). How useful is proposition testing?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/how-useful-is-proposition-testing-
Yankelovich, D. (1966a, June 01). Planning advertising strategy . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/planning-advertising-strategy-
de Vulpian, A. (1966a, June 01). Use of periodic quantitative surveys in view of the adjustment of advertising strategies and of a better understanding of the process of advertising action. ANA - ESOMAR. Retrieved September 26, 2024, from
Valentini, G. (1964a, June 15). Applications of operations research to the optimal determination of advertising budgets. ANA - ESOMAR. Retrieved September 26, 2024, from
Hardy, H. S. (1963a, June 15). The illusion of the "image" and the excess power of groups (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-illusion-of-the-image-and-the-excess-power-of-groups-french-