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Downham and Joyce (1961a, June 15). An approach to measuring advertising effectiveness. ANA - ESOMAR. Retrieved June 05, 2024, from
https://ana.esomar.org/documents/an-approach-to-measuring-advertising-effectiveness
Flockenhaus, K. F. (1961a, June 15). Factor analysis as a basis for advertising evaluation (French). ANA - ESOMAR. Retrieved June 05, 2024, from
https://ana.esomar.org/documents/factor-analysis-as-a-basis-for-advertising-evaluation-french-
Flockenhaus, K. F. (1961a, June 15). Factor analysis as a basis for advertising evaluation (German). ANA - ESOMAR. Retrieved June 05, 2024, from
https://ana.esomar.org/documents/factor-analysis-as-a-basis-for-advertising-evaluation-german-
Flockenhaus, K. F. (1961a, June 15). Factor analysis as a basis for advertising evaluation. ANA - ESOMAR. Retrieved June 05, 2024, from
https://ana.esomar.org/documents/factor-analysis-as-a-basis-for-advertising-evaluation
De Vendeuvre, P. (1956a, June 15). Advertising and marketing research (French). ANA - ESOMAR. Retrieved June 05, 2024, from
https://ana.esomar.org/documents/advertising-and-marketing-research-french-