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Research papers

The measurement of sales of animal health and veterinary products in Europe

My paper starts with a brief description of EFPIA, which was established in 1977 to represent the pharmaceutical industry in W. Europe and refers to its changing role in the animal health field within the past year. It consists of sixteen...

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Author: John W. Prior
June 15, 1987
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Citation

Prior, J. W. (1987a, June 15). The measurement of sales of animal health and veterinary products in Europe. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/the-measurement-of-sales-of-animal-health-and-veterinary-products-in-europe


Research papers

Aspects of agricultural marketing

The paper discusses five aspects of the authors' experience in agricultural marketing research, dealing with: 1) The farmer as a customer; 2) The farmer as a supplier; 3) The farmer as a marketer; 4) The development of agricultural marketing policy;...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: David H. Pickard, Howard Biggs
June 15, 1976
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Citation

Pickard and Biggs (1976a, June 15). Aspects of agricultural marketing. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/aspects-of-agricultural-marketing