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Videos

Staying Ahead with Tomorrow's Human Insight

In the dynamic and fast-evolving oral care landscape of APAC, where innovation is continuously driven by advancements in AI and synthetic data, the future of product development hinges on a deep, continuous connection with consumers. In a world...

Catalogue: Asia Pacific 2024
Authors: Jessica Xu, Daniel Teixeira
November 19, 2024
×

Citation

Xu and Teixeira (2024a, November 19). Staying Ahead with Tomorrow's Human Insight . ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/staying-ahead-with-tomorrow-s-human-insight--12691


Research papers

Staying Ahead with Tomorrow's Human Insight

In the dynamic and fast-evolving oral care landscape of APAC, where innovation is continuously driven by advancements in AI and synthetic data, the future of product development hinges on a deep, continuous connection with consumers. In a world...

Catalogue: Asia Pacific 2024
Authors: Jessica Xu, Daniel Teixeira
Companies: Colgate-Palmolive, Human8
November 19, 2024
×

Citation

Xu and Teixeira (2024a, November 19). Staying Ahead with Tomorrow's Human Insight . ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/staying-ahead-with-tomorrow-s-human-insight-


Research papers

Navigating the Future of Consumer Insights with Custom-GPT, Speed and Scalability

In the rapidly evolving landscape of market research, the imperative to garner swift and accurate insights about consumer behaviour, preferences, attitudes and reactions to advertising has never been more critical. The advent and integration of...

Catalogue: Asia Pacific 2024
Author: Jaeyoon Ahn
Company: Direct Research Korea
November 19, 2024
×

Citation

Ahn, J. (2024a, November 19). Navigating the Future of Consumer Insights with Custom-GPT, Speed and Scalability. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/navigating-the-future-of-consumer-insights-with-custom-gpt-speed-and-scalability


Research papers

Holding AI to its Promise

The last five to 10 years have seen significant change, with the evolution of AI and its increasing applications in every field. While there is optimism for an overall net positive business impact and betterment of society, it is counter-balanced by...

Catalogue: Asia Pacific 2024
Author: Ramanathan Vythilingam
Company: Unilever
November 19, 2024
×

Citation

Vythilingam, R. (2024a, November 19). Holding AI to its Promise . ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/holding-ai-to-its-promise-


Videos

Navigating the Future of Consumer Insights with Custom-GPT, Speed and Scalability

In the rapidly evolving landscape of market research, the imperative to garner swift and accurate insights about consumer behaviour, preferences, attitudes and reactions to advertising has never been more critical. The advent and integration of...

Catalogue: Asia Pacific 2024
Author: Jaeyoon Ahn
November 19, 2024
×

Citation

Ahn, J. (2024a, November 19). Navigating the Future of Consumer Insights with Custom-GPT, Speed and Scalability. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/navigating-the-future-of-consumer-insights-with-custom-gpt-speed-and-scalability-12690


Videos

Takes AI to Understand AI

Artificial intelligence (AI) is not just a technological advancement; it?s a paradigm shift redefining how we live, work and interact. From simplifying daily tasks to revolutionising industries, AI's potential seems limitless. However, this rapid AI...

Catalogue: Asia Pacific 2024
Authors: Johan Pangaribuan, Justine Clements, Dianne Capuz, Vorasaya Suvanatap, Cheryl Ganesan-Lim
November 19, 2024
×

Citation

Pangaribuan, Clements, Capuz, Suvanatap and Ganesan-Lim (2024a, November 19). Takes AI to Understand AI. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/takes-ai-to-understand-ai-12697


Research papers

Takes AI to Understand AI

Artificial intelligence (AI) is not just a technological advancement; it?s a paradigm shift redefining how we live, work and interact. From simplifying daily tasks to revolutionising industries, AI's potential seems limitless. However, this rapid AI...

Catalogue: Asia Pacific 2024
Authors: Johan Pangaribuan, Justine Clements, Dianne Capuz, Vorasaya Suvanatap, Cheryl Ganesan-Lim
Companies: Samsung Electronics, Samsung
November 19, 2024
×

Citation

Pangaribuan, Clements, Capuz, Suvanatap and Ganesan-Lim (2024a, November 19). Takes AI to Understand AI. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/takes-ai-to-understand-ai


Videos

Holding AI to its Promise

The last five to 10 years have seen significant change, with the evolution of AI and its increasing applications in every field. While there is optimism for an overall net positive business impact and betterment of society, it is counter-balanced by...

Catalogue: Asia Pacific 2024
Author: Ramanathan Vythilingam
November 19, 2024
×

Citation

Vythilingam, R. (2024a, November 19). Holding AI to its Promise . ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/holding-ai-to-its-promise--12696


Videos

Navigating the Future of Consumer Insights with Custom-GPT, Speed and Scalability

In the rapidly evolving landscape of market research, the imperative to garner swift and accurate insights about consumer behaviour, preferences, attitudes and reactions to advertising has never been more critical. The advent and integration of...

Catalogue: Asia Pacific 2024
Author: Jaeyoon Ahn
November 19, 2024
×

Citation

Ahn, J. (2024a, November 19). Navigating the Future of Consumer Insights with Custom-GPT, Speed and Scalability. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/navigating-the-future-of-consumer-insights-with-custom-gpt-speed-and-scalability-12707