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Steiner, Neffe and Girardi (1965a, June 15). Qualitative typology and its significance in market analysis. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/qualitative-typology-and-its-significance-in-market-analysis
Koponem, A. (1959a, June 15). Relating personality characteristics to purchasing. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/relating-personality-characteristics-to-purchasing