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Relating personality characteristics to purchasing

Date of publication: June 15, 1959

Catalogue: ESOMAR/WAPOR Congress 1959

Author: A. Koponem

Abstract:

In the study I am going to describe, I intended to define the population according to these characteristics and relate their personality traits to purchasing behaviour. These characteristics should be viewed in the same light in which we currently consider such characteristics as age and income.

A. Koponem

Author

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Citation

Koponem, A. (1959a, June 15). Relating personality characteristics to purchasing. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/relating-personality-characteristics-to-purchasing