Abstract:
In the study I am going to describe, I intended to define the population according to these characteristics and relate their personality traits to purchasing behaviour. These characteristics should be viewed in the same light in which we currently consider such characteristics as age and income.
This could also be of interest:
Research Papers
Interviewer performance and personality
Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Authors: J. Bridges, Bill Mabey
 
October 1, 1973
