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Relating personality characteristics to purchasing

Date of publication: June 15, 1959

Catalogue: ESOMAR/WAPOR Congress 1959

Author: A. Koponem

Abstract:

In the study I am going to describe, I intended to define the population according to these characteristics and relate their personality traits to purchasing behaviour. These characteristics should be viewed in the same light in which we currently consider such characteristics as age and income.

A. Koponem

Author

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Profiling customers based on product purchasing characteristics

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Authors: Patrick Le Maire, Susan P. Douglas, Yves Evrard

 

September 1, 1973

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Citation

Le Maire, Douglas and Evrard (1973a, September 01). Profiling customers based on product purchasing characteristics. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/profiling-customers-based-on-product-purchasing-characteristics


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Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Authors: J. Bridges, Bill Mabey

 

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Bridges and Mabey (1973a, October 01). Interviewer performance and personality. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/interviewer-performance-and-personality


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From purchasing and consuming habits to basic underlying attitudes

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa

Author: Jean Quatresooz

 

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Quatresooz, J. (1973a, June 15). From purchasing and consuming habits to basic underlying attitudes. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/from-purchasing-and-consuming-habits-to-basic-underlying-attitudes


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Citation

Koponem, A. (1959a, June 15). Relating personality characteristics to purchasing. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/from-purchasing-and-consuming-habits-to-basic-underlying-attitudes