Resources Library by ANA

Services preceding and completing advertising research

This short and early paper begins this book for two reasons. First, it sets out clearly the correct and productive relationship between the scrupulous and concerned researcher and the decision maker. Second, it shows the way an apparently simple...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: Börje Lindberg

January 1, 1980

Some observations on the client-agency relationship in social survey research in the U.K.

This paper examines some aspects of the working relationship between clients and the personnel of commercial research agencies in the UK. From an examination of a number of actual projects, some indicators are proposed of factors likely to promote a...

Catalogue: Seminar 1977: Social Research

Author: Gerry E. Levens

December 1, 1977

Preface

The objective of this seminar was to underline the value of the team-effort between user and supplier.

Catalogue: Seminar 1976: International Market Research

Author: A. F. Velokamp

Company: Heineken

April 1, 1976

Two way quality

This paper is concerned with the importance of a continuous relationship between client and research company. It argues that only by this means can the best be obtained for each separate "unit" of research: by an on-going relationship of this kind it...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Leonard R. England

August 1, 1975

Does co-ordination of international qualitative research deny creativity?

The paper looks at the fundamental issues involved in competently conducting qualitative research on an international scale. No attempt is made to gloss over the basic problems which can, and do, exist, in favour of expanding the niceties of recently...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: Jackie Dickens, Barrie Parker

September 1, 1974

Discussion opening on Mr. Jones' paper

Kritoffersen's comment on the paper "Let the buyer beware" by T. Jones.

Catalogue: Seminar 1974: Managing Market Research As A Business

Author: Erik G. Kristoffersen

May 1, 1974

Let the buyer beware

It is often said that pharmaceutical market research is "different". I would prefer to look at it the other way round and say that as an industry we have certain needs and that certain types of agencies cater for those needs. We require, basically,...

Catalogue: Seminar 1974: Managing Market Research As A Business

Author: Terry I. Jones

May 1, 1974

Communications between the supplier and the buyer of research

The purpose of this paper is to argue that the supplier and the buyer of research should and can communicate with each other. This argument is developed with fieldwork, sampling and questionnaire particularly in mind. As background to this argument,...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: Peter Tyler

October 1, 1973

Comments

The following will be a series of comments concerning the relationship between our clients and us, the Research Institutes rather than a fully structured paper. The comments I will be making relevant to the situation in France but I have the feeling...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: Claude Nicolay

June 15, 1973