Abstract:
The objective of this seminar was to underline the value of the team-effort between user and supplier.
Research Papers
A marketer's view
Catalogue: Seminar 1976: International Market Research
Author: Alexander Christiaan Helfrich
Company: Shell Global
April 1, 1976
Research Papers
What price consultancy?
Catalogue: Seminar 1988: Business To Business Research
Author: Michael Wilsdon
 
June 15, 1988
Research Papers
For now we see through a glass darkly
Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Author: Philip Kitchen
 
June 15, 1997
