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Research reports

Benson & Hedges gold pack research

This research was undertaken to explore smokers' attitudes towards pack designs for Benson & Hedges brands as a whole. The general objective was to establish whether it is desirable for all Benson & Hedges brands to be presented as a house...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
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Citation

, C. (1971a, July 01). Benson & Hedges gold pack research. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/benson-hedges-gold-pack-research


Research reports

Project Carnation

The principal objectives of this research were to ascertain the meanings and associations of ten potential names for a range of male toiletry products, particularly spray and liquid hairdressing and deodorant products, aimed at16-25 years-old men....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 18, 1971
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Citation

, C. (1971a, June 18). Project Carnation. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/project-carnation-name-research


Research reports

Project Carnation

The principal objectives of this research were to assess the associations of three selected names for a range of male toiletry products and particularly sprayhairdressing, the names being presented on selected pack designs for spray hairdressing. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
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Citation

, C. (1971a, June 01). Project Carnation . ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/project-carnation--9903


Research reports

Qualitative research on a new television commercial for Whitbread Tankard

CDP has produced a series of TV commercials for Whitbread Tankard. Each is in cartoon format and shows a 'character' ('Stanley') achieving a variety of improbable feats. He attributes his success to Whitbread Tankard. This research was concerned...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 5, 1971
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Citation

, C. (1971a, May 05). Qualitative research on a new television commercial for Whitbread Tankard. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-a-new-television-commercial-for-whitbread-tankard


Research reports

Study on English Tools Ltd.

Rowlinson Broughton (Manchester)Ltd. and Conran Design Group have evolved a new corporate identity for English Tools Ltd. It is intended to use the name Bulldog for the contractual and garden tools area and the Parkes name for a range of agricultural...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 2, 1971
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Citation

, C. (1971a, May 02). Study on English Tools Ltd. . ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/study-on-english-tools-ltd-


Research reports

Research report on attitudes to Atora Suet and reactions to advertising concepts

This research had two broad objectives: a) To obtain comprehensive information on consumer attitudes to suet cookery, and Atora in particular.b) To evaluate consumer responses to each of a number of creative concepts.Within the broad objectives of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
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Citation

, C. (1971a, May 01). Research report on attitudes to Atora Suet and reactions to advertising concepts. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/research-report-on-attitudes-to-atora-suet-and-reactions-to-advertising-concepts


Research reports

Qualitative research on the addition of vitamins to Horlicks

It is intended to add vitamins in order to promote Horlicks with vitamins in overseas markets. The objectives of the research reported here are to determine whether the added vitamin content should be used in promoting and advertising Horlicks in the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
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Citation

, C. (1971a, May 01). Qualitative research on the addition of vitamins to Horlicks. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-the-addition-of-vitamins-to-horlicks


Research reports

Attitudes to emigration with a particular reference to Australia

This research was designed e.s a preliminary, exploratory examination of the attitudes towards emigration (with special reference to Australia ) held by UK adults. The main areas examined, within the limits imposed by the small scale of the research,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1971
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Citation

, C. (1971a, April 01). Attitudes to emigration with a particular reference to Australia. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/attitudes-to-emigration-with-a-particular-reference-to-australia


Research reports

Qualitative research on convenience desserts

There were two general objectives of the research: 1. Examination of attitudes to 'Fruit Appeal', amongst housewives who expect to buy it again and those who do not. 'Fruit Appeal' has been on Test Market for the last 18 months, and these have signs...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1970
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Citation

, C. (1970a, December 01). Qualitative research on convenience desserts . ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-convenience-desserts-