Resources Library by ANA

Radio research in Belgium

After a brief outline of the development of the medium radio in Belgium, and a concise summary of the radio supply in Flanders, we examine the topic of radio research. In Belgium, two studies, each employing a different method, measure listening...

Catalogue: Radio Research Symposium 1995

Authors: Bruno Knaeps, Dominique Zaczek, Daniël Poesmans

July 1, 1995

The relationship between audience share and audience appreciation

The paper examines the relationship between CBC radio programs' audience size (as measured by BBM estimates of share) and audience qualitative appreciation (as measured by qualitative indices or QI's in the CBC's annual Qualitative Radio Study). The...

Catalogue: Radio Research Symposium 1995

Author: Philip Savage

July 1, 1995

Evolution of mass media and the measurements of its audience in Latin America

The introduction shows that television has a higher share of ad spend in Latin America than in any other part of the world. This leads to an even higher share of television in the media research budgets. The following parts review the introduction...

Catalogue: Latin America 1995: Trends And Tools For Business Decisions

Authors: Ricardo Mariño, Alberto Arnaldo

Company: IBOPE Inteligencia

May 1, 1995

BUSADS

This paper describes the bus audience model created by The MVA Consultancy to provide audience measurement of advertising on London's buses. The model was successfully launched in 1991 with the approval of JICPAR (Joint Industry Committee for Poster...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Carole Lehman, Catherine Dekker

June 15, 1994

Radio audiences

This paper sets out to: Compare the published radio audience figures for a wide range of countries in Western Europe, as generated by their national audience measurement systems. Look for any systematic differences in the figures being reported by...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Author: Peter Menneer

Company: British Broadcasting Corporation (BBC)

June 15, 1994

You can't sell to them if they are not there

The increasing complexities of the media environment are well documented. Greater channel choice continues to fragment audiences. The growth in the number of multi- set households and video recorders has led to more personalised viewing. More...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Sheila Byfield, Dick Dodson

Company: Ogilvy

June 15, 1994

Maintaining the representativeness of results from an audience measurement panel

This paper discusses issues relating to the representativeness of data obtained from an audience measurement panel. The paper gives a broad overview of most factors which have a key influence on representativeness but concentrates on the practical...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Alan Yates, Peter Doe

May 1, 1994

Compilation data of television audiences by radio frequency connected to data net X.25

The collection of information is a fundamental part of any research project, and a correct decision in this respect will reflect in a very important way on its success. When implementing the People Meter system to measure the TV audience in Santiago,...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Patricio Moyano

May 1, 1994

Continuous segmentation since 1991

On January the 1st 1993 all commercial television programming was shifted to the nation's third TV network. Channel Three began to operate as a subsidiary of MTV and the name of the third network was changed to MTV3. The new 1993 channel allocation...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Seija Nurmi

May 1, 1994