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Schapira, L. (1991a, June 15). Patterns of TV watchers. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/patterns-of-tv-watchers
Ullrich, S. (1991a, June 15). Too much of advertising and promotion is wasted. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/too-much-of-advertising-and-promotion-is-wasted
Speetzen, R. (1991a, June 15). The influence of commercial TV on the volume of ads in magazines in Germany from introduction to maturity. ANA - ESOMAR. Retrieved September 26, 2024, from
Zimmer, K. (1991a, June 15). From media exposure to spot ratings. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/from-media-exposure-to-spot-ratings
Neumann, T. (1991a, June 15). What advertisers expect from TV audience research and what they actually get. ANA - ESOMAR. Retrieved September 26, 2024, from
Harper, T. (1991a, June 15). TV viewing in a multichannel environment. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/tv-viewing-in-a-multichannel-environment
B.V., E. (1991a, June 01). Marketing and research today (June 1991). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/marketing-and-research-today-june-1991-
D' Imperio Lima, A. (1991a, May 05). Dataibope. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/dataibope
Rubens, W. S. (1990a, June 15). TV coverage of the 1992 Summer Olympics in Barcelona. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/tv-coverage-of-the-1992-summer-olympics-in-barcelona