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From media exposure to spot ratings

Date of publication: June 15, 1991

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Author: Karl Zimmer

Abstract:

Up to now, the evaluation of media plans as part of an advertising strategy has only been possible at the level of the communication medium. For the medium television, supplementary data concerning the advertising medium, i.e. the spot ratings, are available. A new model of media planning has been developed for the evaluation of media plans, a model which links, in a special dataset, media exposure, average reach and advertising exposure. This model has been developed in cooperation of advertisers, agencies and clients of TV audience research.

Karl Zimmer

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Research Papers

Media exposure and consumer purchasing

Catalogue: Seminar 1994: The Changing Faces Of Panel Research

Author: Andrew Roberts

 

June 15, 1994

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Citation

Roberts, A. (1994a, June 15). Media exposure and consumer purchasing. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/media-exposure-and-consumer-purchasing


Research Papers

High ratings can be wrong

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Authors: Sue Stoessl, John Clemens

 

March 1, 1979

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Citation

Stoessl and Clemens (1979a, March 01). High ratings can be wrong. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/high-ratings-can-be-wrong


Research Papers

Spot-check

Catalogue: Radio Research Symposium 1995

Author: Stefan Oglesby

Company: LINK Institut für Markt- und Sozialforschung

July 1, 1995

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Citation

Oglesby, S. (1995a, July 01). Spot-check. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/spot-check


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Citation

Zimmer, K. (1991a, June 15). From media exposure to spot ratings. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/spot-check