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Research papers

TV audience segmentation since 1991, developing tool for programme and scheduling planning

The paper gives illustrations of new types of analyses and findings of television audience behaviour and how the segmentation analysis is used in programme planning and scheduling. The findings are based on analysing the respondent -level data of...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Author: Seija Nurmi
June 15, 1994
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Citation

Nurmi, S. (1994a, June 15). TV audience segmentation since 1991, developing tool for programme and scheduling planning. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/tv-audience-segmentation-since-1991-developing-tool-for-programme-and-scheduling-planning


Research papers

Media consumption: Product consumption nexus

The media planning process traditionally uses data on media habits of a target group defined in terms of broad demographic variables to make decisions about the media mix and specific vehicles that are relevant to a brand. Media mix decisions are...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Praveen Tripathi, Duraiswami Sriram
June 15, 1994
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Citation

Tripathi and Sriram (1994a, June 15). Media consumption: Product consumption nexus. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/media-consumption-product-consumption-nexus


Research papers

Telebersaglio

In Italy Television is an extremely important medium used both for mass and non-mass products. However the socio-demographic segments most struck by TV are always the same: the elderly, low income classes, i.e. often the segments which are less...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Author: Eugenio Bona
June 15, 1994
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Citation

Bona, E. (1994a, June 15). Telebersaglio. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/telebersaglio


Research papers

Media research: From Jurassic Park to 2001+

This paper considers how media research should develop in the context of the changes affecting the major media. It describes the major influences and concerns which are having an impact on the mass consumer media and highlights the limitations of...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Roger Gane, Tony Twyman
June 15, 1994
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Citation

Gane and Twyman (1994a, June 15). Media research: From Jurassic Park to 2001+. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/media-research-from-jurassic-park-to-2001-


Research papers

Know thy customer

In November 1993 TV I launched South Africa’s first time budget diary. Faced with the impending deregulation of South African broadcasting, the need was felt to investigate the available television audience (in TV l’s target market), and...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Helen van der Walt
May 1, 1994
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Citation

van der Walt, H. (1994a, May 01). Know thy customer. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/know-thy-customer


Research papers

Measuring the television habits of ethnic minorities

Canada is a country of immigrants, and official government policy encourages bilingualism (English and French) and multiculturalism. Television services are provided in French and English across the country; cable and traditional over-the-air...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Owen Charlebois, Jim Matsui, Ken Purdye
May 1, 1994
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Citation

Charlebois, Matsui and Purdye (1994a, May 01). Measuring the television habits of ethnic minorities. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/measuring-the-television-habits-of-ethnic-minorities


Research papers

Patterns of individual TV usage

In light of the drastic changes in the German television market within just a few years, this paper asks how the audience has changed its viewing behaviour in the new television landscape. The main point is to show that the viewers switch more often...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Andreas Reinold
May 1, 1994
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Citation

Reinold, A. (1994a, May 01). Patterns of individual TV usage. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/patterns-of-individual-tv-usage


Research papers

Beyond focus groups

The purpose of the paper is to explain a new method - editing groups - of understanding viewers' response to programmes. The paper begins by questioning the claims that qualitative researchers make for research using focus groups. It argues that,...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Andrea Millwood Hargrave, Brent Macgregor, David E. Morrison
May 1, 1994
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Citation

Hargrave, Macgregor and Morrison (1994a, May 01). Beyond focus groups. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/beyond-focus-groups


Research papers

Diary

To propose a text on radio research during this ESOMAR Symposium on Electronic and Broadcast Audience Research is perhaps a way to try to show off but if it is it is also more than that. Radio as a medium is gaining back the importance it lost to...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Herman Santy
May 1, 1994
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Citation

Santy, H. (1994a, May 01). Diary. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/diary