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Bannik and Berkers (2006a, May 10). Maximum difference scaling for a more refined insight in consumer preferences. ANA - ESOMAR. Retrieved June 15, 2024, from
Richards and Friedman (2006a, February 27). The quest for the ultimate touchpoint. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/the-quest-for-the-ultimate-touchpoint
Rademacher, Böhm, Knauer and Eisenschmid (2006a, February 27). Hybrid market research. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/hybrid-market-research
Tagnon, Saint and Merchant (2006a, February 27). Optimising advertising expenditures. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/optimising-advertising-expenditures
Brenninkmeyer and Davis (2006a, February 27). Brand knowledge. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/brand-knowledge
Laurent and Lambert-Pandraud (2005a, January 30). How old is your consideration set?. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/how-old-is-your-consideration-set-
Alioto, M. (2004a, October 10). Mapping the customer's mind. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/mapping-the-customer-s-mind
Miranda, A. (2004a, June 14). VAI experience in LATAM. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/vai-experience-in-latam
Qi and Lei (2004a, March 28). Automobile dealer distribution model. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/automobile-dealer-distribution-model