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Research papers

From fragrance to experience

This research demonstrates that advanced consumers tend to reject objects that are made of or associated to the feeling of “artificial” and “chemical”. the current revolution undergoing domestic cleaning products is only an...

Catalogue: Fragrance 2007
Authors: Tiziana Traldi, Sabrina Donzelli
Company: Future Concept Lab s.r.l.
November 14, 2007
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Citation

Traldi and Donzelli (2007a, November 14). From fragrance to experience. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/from-fragrance-to-experience


Research papers

That's where ads are at

An implicit assessment strategy is outlined as a new method for the assessment of advertising and branding effects. It significantly extends currently available methods by allowing quick, easy, and unbiased access to people's unconsciously held...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Olaf Hofmann, Christian Stamov Ronagel
Company: SKOPOS
February 3, 2002
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Citation

Hofmann and Ronagel (2002a, February 03). That's where ads are at . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/that-s-where-ads-are-at-


Research papers

An international comparative approach to environmental public opinion

Using Environics’ global database resulting from its 1998 International Environmental Monitor survey (involving over 30 interviews across thirty countries representing 68% of the world's population) the authors undertook a segmentation analysis...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Doug Miller, David Jamieson
Company: IRIS Network
September 1, 1999
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Citation

Miller and Jamieson (1999a, September 01). An international comparative approach to environmental public opinion . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/an-international-comparative-approach-to-environmental-public-opinion-