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Kern, Wagner and Hassis (1989a, September 01). European aspects of a global brand. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/european-aspects-of-a-global-brand
Bhaduri, M. (1986a, June 15). Developing an international advertising strategy for Johnnie Walker red label. ANA - ESOMAR. Retrieved September 26, 2024, from
Whitaker, J. N. (1986a, June 15). Global marketing. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/global-marketing
van Mesdag, M. (1986a, June 15). Global marketing- All right for some.... ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/global-marketing--all-right-for-some-
Fountain, Parker and Samuels (1985a, June 15). The contribution of research to General Motors' corporate communications strategy in the U.K.. ANA - ESOMAR. Retrieved September 26, 2024, from
Krief, B. (1965a, June 15). Concentric action and global strategy in the capture of markets. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/concentric-action-and-global-strategy-in-the-capture-of-markets