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The contribution of research to General Motors' corporate communications strategy in the U.K.

Date of publication: June 15, 1985

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Authors: Eric Fountain, Ian Parker, John A. Samuels

Abstract:

This paper, prepared jointly by a client company, an advertising agency and a research agency, is designed to demonstrate the contribution of a major programme of research to policy decisions in the area of the corporate communications of a worldwide marketing company, in relation to its operations in the UK. It is in three parts.

Eric Fountain

Author

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Ian Parker

Author

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John A. Samuels

Author

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Fountain, Parker and Samuels (1985a, June 15). The contribution of research to General Motors' corporate communications strategy in the U.K.. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/advocacy-advertising-as-a-strategy-of-corporate-external-communications