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Research papers

Love and trust underground

It's hard to measure the effect of advertising when your subject is on the move, underground!Measuring how we react to advertising in the laboratory or the home (where we are watching TV or maybe our mobile phone) is hard enough. Try to adequately...

Catalogue: Congress 2017: Visionary
Authors: Nicola Barrett, Robert Ellis
Company: COG Research Ltd.
September 3, 2017
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Citation

Barrett and Ellis (2017a, September 03). Love and trust underground. ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/love-and-trust-underground


Research papers

From ground up to the sky!

Imagine that you can see everything from the sky, imagine that you can track all the movements of the people in each city, imagine you crunch all the numbers, think how many decisions would help this data, imagine how outdoor media would transform...

Catalogue: Congress 2016: #WOW
Author: Daniel Cuende
September 22, 2016
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Citation

Cuende, D. (2016a, September 22). From ground up to the sky!. ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/from-ground-up-to-the-sky--8869