From ground up to the sky!

Date of publication: September 22, 2016

Catalogue: Congress 2016: #WOW

Author: Daniel Cuende


Imagine that you can see everything from the sky, imagine that you can track all the movements of the people in each city, imagine you crunch all the numbers, think how many decisions would help this data, imagine how outdoor media would transform the impact on the real estate, retail or franchise industry. Now is the time of the new paradigm, taking into account the strength of traditional research and adding steroids with Big Data. The project is an hybrid approach with multiple sources, from high-res satellite images, tracking devices and carrier mobile data. Allowing impossible research until now, in developing countries and expanding opportunities in the developed ones. Using high-tech, almost a sci-fi approach, this is one of a kind, finally allowing the same outputs across all countries.

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