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Wyckham and Dodd (2000a, August 01). Learning brands . ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/learning-brands-
Pike, R. (1999a, September 01). Facing the future . ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/facing-the-future-
, A. (1999a, February 01). Revue Française du Marketing 1999 (N. 172). ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/revue-fran-aise-du-marketing-1999-n-172-
Poletaev and Schmitow (1998a, September 01). An experimental cross cultural study in Russia and Spain . ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/an-experimental-cross-cultural-study-in-russia-and-spain-
Djupvik and Bodding (1998a, September 01). Perceptual discrepancies . ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/perceptual-discrepancies-
Greig, I. D. (1998a, June 15). Brand loyalty and equity. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/brand-loyalty-and-equity
Morgan, R. P. (1998a, June 15). Linking brand imagery with preference. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/linking-brand-imagery-with-preference
Wyckham and Collins-Dodd (1997a, October 22). Learning brands. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/learning-brands
Branthwaite and Ware (1997a, September 01). Music in advertising. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/music-in-advertising