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Videos

Stop with why

Byron Sharp’s “How Brands Grow” while controversial is a must read for marketers and market researchers. And having read it you just can’t go on with your job like you did before. But how?

Catalogue: Congress 2017: Visionary
Authors: Angelique de Reuver, Bram Jonkheer
November 27, 2017
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Citation

de Reuver and Jonkheer (2017a, November 27). Stop with why. ANA - ESOMAR. Retrieved June 18, 2024, from


https://ana.esomar.org/documents/stop-with-why-9195


Research papers

Lean in fifteen, actually make that ten!

Learn to live a leaner life. Forget lean in fifteen, here's TEN easy steps to maximising the value of insigh.With pressures on budget and headcount but ever-increasing demands for insightful analysis and actionable outputs, we believe lean offers a...

Catalogue: Congress 2017: Visionary
Authors: Paul Child, Danielle Wakeman
Company: Join the Dots InSites Consulting
September 5, 2017
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Citation

Child and Wakeman (2017a, September 05). Lean in fifteen, actually make that ten!. ANA - ESOMAR. Retrieved June 18, 2024, from


https://ana.esomar.org/documents/lean-in-fifteen-actually-make-that-ten-