Abstract:
Byron Sharpâs âHow Brands Growâ while controversial is a must read for marketers and market researchers. And having read it you just canât go on with your job like you did before. But how?
This could also be of interest:
Research Papers
Stop with why
Catalogue: Congress 2017: Visionary
Authors: Angelique de Reuver, Bram Jonkheer
 
August 23, 2017
Research Papers
Stop asking questions
Catalogue: Congress 2007: Excellence
Authors: Dave Snowden, Jochum Stienstra
 
September 19, 2007
Research Papers
Stop writing reports!
Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Author: Mary Lou Tierney
 
June 15, 2004
