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Stop with why

Date of publication: November 27, 2017

Catalogue: Congress 2017: Visionary

Authors: Angelique de Reuver, Bram Jonkheer

Abstract:

Byron Sharp’s “How Brands Grow” while controversial is a must read for marketers and market researchers. And having read it you just can’t go on with your job like you did before. But how?

Angelique de Reuver

Author

This is a long description of some author details.

Bram Jonkheer

Author

This is a long description of some author details.

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Citation

de Reuver and Jonkheer (2017a, November 27). Stop with why. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/stop-with-why-9195