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, C. (1973a, October 01). Plans for 'brainstorming' session with Ciba-Geigy executives. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/plans-for-brainstorming-session-with-ciba-geigy-executives
Pigenet, P. (1973a, September 01). Marketing planning in a Western company of a multinational type (French). ANA - ESOMAR. Retrieved June 24, 2024, from
Pigenet, P. (1973a, September 01). Marketing planning in a Western company of a multinational type. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/marketing-planning-in-a-western-company-of-a-multinational-type
Mortemore and Sldoall (1972a, September 01). The importance of cultural trends in market planning. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/the-importance-of-cultural-trends-in-market-planning
, C. (1972a, March 23). Preliminary qualitative research on the positioning of Fish Cakes. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/preliminary-qualitative-research-on-the-positioning-of-fish-cakes
Bruce, J. (1971a, June 15). First experiences with Fishbein theory and survey methods. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/first-experiences-with-fishbein-theory-and-survey-methods
Nowak and Wilson (1971a, June 15). A continuing world-wide research programme. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/a-continuing-world-wide-research-programme
Damm and Hansen (1971a, June 15). Application of a general model in multi-national marketing planning. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/application-of-a-general-model-in-multi-national-marketing-planning
Miraglia, M. (1971a, June 15). Planning a multi-country research. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/planning-a-multi-country-research