Back

Application of a general model in multi-national marketing planning

Date of publication: June 15, 1971

Catalogue: Seminar 1971: Multi-Country Research

Authors: Oluf T. Damm, Flemming Hansen

Abstract:

The model has behaved well in forecasting total sales in the different countries, and it is noteworthy that it has predicted extremely different sales developments in different countries. Moreover, it will be discussed how its application has resulted in significant changes in product and sales strategies. In conclusion, the model has made it possible to predict unwanted sales developments, and it has made it possible to adjust marketing policies so that the sixties can be characterised as a period of expansion for the company.

Oluf T. Damm

Author

This is a long description of some author details.

Flemming Hansen

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Damm and Hansen (1971a, June 15). Application of a general model in multi-national marketing planning. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/application-of-a-general-model-in-multi-national-marketing-planning