Abstract:

The model has behaved well in forecasting total sales in the different countries, and it is noteworthy that it has predicted extremely different sales developments in different countries. Moreover, it will be discussed how its application has resulted in significant changes in product and sales strategies. In conclusion, the model has made it possible to predict unwanted sales developments, and it has made it possible to adjust marketing policies so that the sixties can be characterised as a period of expansion for the company.