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Dorjahn, R. V. (1995a, June 15). Streamlining the front end of the product development process. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/streamlining-the-front-end-of-the-product-development-process
Bairfelt and Richards (1995a, June 15). From customer satisfaction to customer segmentation. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/from-customer-satisfaction-to-customer-segmentation
Dimitriadis and Bidault (1994a, June 15). Branding in business-to-business markets. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/branding-in-business-to-business-markets
Pastore, R. (1994a, June 15). An example of anticipatory strategy in the relationship between firm, environment and market. ANA - ESOMAR. Retrieved September 24, 2024, from
Grünewald, S. (1994a, June 15). Image development and consumer reality. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/image-development-and-consumer-reality
Watson, K. G. (1994a, June 01). Japan in Europe. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/japan-in-europe
Munzinger, U. (1993a, September 01). The contribution of strategic market research to the development of successful brand and communication strategies. ANA - ESOMAR. Retrieved September 24, 2024, from
de Decker and Valente (1993a, June 15). How to integrate qualitative market research into a global communication programme?. ANA - ESOMAR. Retrieved September 24, 2024, from
Bessis, P. (1993a, June 15). Fragrance names. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/fragrance-names