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Ducoffe, R. H. (1995a, June 15). How consumers assess the value of advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/how-consumers-assess-the-value-of-advertising
Sá Lucas, L. (1995a, May 01). A 2E2N approach to customer satisfaction surveys. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-2e2n-approach-to-customer-satisfaction-surveys
Godbeer, R. E. (1994a, May 01). Advertiser feedback. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertiser-feedback
Hawkins, D. (1992a, June 15). The dilemmas of the durables researcher. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-dilemmas-of-the-durables-researcher
Pioche, A. (1992a, June 15). How single source data can give some valuable indications on how to fix the marketing mix. ANA - ESOMAR. Retrieved September 26, 2024, from
Berrol, E. (1991a, June 15). An evaluation study of joint EC/ETC advertising to American prospects for pleasure travel to Europe. ANA - ESOMAR. Retrieved September 26, 2024, from
Kempel, A. (1991a, June 15). Economic evaluation in health care. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/economic-evaluation-in-health-care
Broadbent, S. (1991a, June 15). Introduction. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/introduction-3691
Blackett, T. (1990a, September 01). Brand valuation. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/brand-valuation