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Gordon and Restall (1992a, June 15). Brands: The missing link. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/brands-the-missing-link
Taylor, J. A. (1992a, June 15). Brand equity. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/brand-equity-3835
Antelo, A. S. (1992a, June 15). The changing language of young Spanish consumers. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-changing-language-of-young-spanish-consumers
Kapferer, J. (1992a, June 15). How global are global brands?. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/how-global-are-global-brands-
Ramsay, W. (1992a, June 15). The decline and fall of manufacturer branding. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-decline-and-fall-of-manufacturer-branding
Blackett, T. (1990a, September 01). Brand valuation. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/brand-valuation
Doublet, G. (1990a, September 01). A new marketing tool. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/a-new-marketing-tool
Gordon, W. (1990a, June 15). The map is not the territory. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-map-is-not-the-territory-3538
Hanby and Cooper (1990a, June 15). Essence of international brand values. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/essence-of-international-brand-values