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Williams, J. (1995a, April 01). Branding in Central and Eastern Europe. ANA - ESOMAR. Retrieved May 25, 2024, from
https://ana.esomar.org/documents/branding-in-central-and-eastern-europe
Boutié, P. (1994a, June 15). The map is not the territory. ANA - ESOMAR. Retrieved May 25, 2024, from
https://ana.esomar.org/documents/the-map-is-not-the-territory
Greig and Poynter (1994a, June 15). Brand transfer. ANA - ESOMAR. Retrieved May 25, 2024, from
https://ana.esomar.org/documents/brand-transfer
Topping, N. (1994a, June 15). Measuring up to your own standards. ANA - ESOMAR. Retrieved May 25, 2024, from
https://ana.esomar.org/documents/measuring-up-to-your-own-standards
Yentis and Bond (1994a, June 15). Andrex comes out of the closet. ANA - ESOMAR. Retrieved May 25, 2024, from
https://ana.esomar.org/documents/andrex-comes-out-of-the-closet
Rutherford, Wise and Khoury (1994a, January 01). Research tools for business strategies. ANA - ESOMAR. Retrieved May 25, 2024, from
https://ana.esomar.org/documents/research-tools-for-business-strategies
Petty and Hewitt (1993a, September 01). In TQ, the process can be as important as the results. ANA - ESOMAR. Retrieved May 25, 2024, from
https://ana.esomar.org/documents/in-tq-the-process-can-be-as-important-as-the-results
Wilk, R. J. (1993a, June 15). Fragrance in Japan. ANA - ESOMAR. Retrieved May 25, 2024, from
https://ana.esomar.org/documents/fragrance-in-japan
Merunka, Kazmierczak and Charriere-Grillon (1993a, June 15). A model for assessing and mapping brand competition calibrated on panel data. ANA - ESOMAR. Retrieved May 25, 2024, from