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Kumar and Pani (2002a, September 22). Exploring the consumer's life and mind . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/exploring-the-consumer-s-life-and-mind-
Coffey and Mazumdar (2002a, June 12). The reach and frequency approach to advertising planning on the Internet. ANA - ESOMAR. Retrieved September 26, 2024, from
Briggs, R. (2002a, June 12). Cross-media measurement . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/cross-media-measurement-
Rietberg and Menkveld (2002a, June 12). Optimising the effect of hybrid marketing campaigns. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/optimising-the-effect-of-hybrid-marketing-campaigns
Rush and O'Reilly (2002a, June 09). Utilizing segmentation throughout the research program as another means of audience measurement. ANA - ESOMAR. Retrieved September 26, 2024, from
Patchen and Webb (2002a, June 09). The future is now. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-future-is-now
Alves and Aquino (2002a, May 12). Brand loyalty among mobile phone users. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/brand-loyalty-among-mobile-phone-users
Fernández and Aqueveque (2002a, May 12). The effect of the Internet on convenience goods. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-effect-of-the-internet-on-convenience-goods
GarcÃa-González, J. (2002a, May 12). Establishing the value of a brand. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/establishing-the-value-of-a-brand