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Friedl, M. (2002a, September 22). Discovering unanswered consumer needs. ANA - ESOMAR. Retrieved June 12, 2024, from
https://ana.esomar.org/documents/discovering-unanswered-consumer-needs
Sattler and Högl (2002a, September 22). Evaluation of the financial value of brands. ANA - ESOMAR. Retrieved June 12, 2024, from
https://ana.esomar.org/documents/evaluation-of-the-financial-value-of-brands
Allford, Ward and Evans (2002a, September 22). A step forward in understanding shoppers using segmentation techniques. ANA - ESOMAR. Retrieved June 12, 2024, from
Herbert and Aboul-Fath (2002a, September 22). Research can be innovative too . ANA - ESOMAR. Retrieved June 12, 2024, from
https://ana.esomar.org/documents/research-can-be-innovative-too-
Malhotra, Michael and Clarke (2002a, September 22). Catch them young and keep them long . ANA - ESOMAR. Retrieved June 12, 2024, from
https://ana.esomar.org/documents/catch-them-young-and-keep-them-long-
Krause and Jamhouri (2002a, September 22). Beyond media plans . ANA - ESOMAR. Retrieved June 12, 2024, from
https://ana.esomar.org/documents/beyond-media-plans-
Kumar and Pani (2002a, September 22). Exploring the consumer's life and mind . ANA - ESOMAR. Retrieved June 12, 2024, from
https://ana.esomar.org/documents/exploring-the-consumer-s-life-and-mind-
Coffey and Mazumdar (2002a, June 12). The reach and frequency approach to advertising planning on the Internet. ANA - ESOMAR. Retrieved June 12, 2024, from
Briggs, R. (2002a, June 12). Cross-media measurement . ANA - ESOMAR. Retrieved June 12, 2024, from
https://ana.esomar.org/documents/cross-media-measurement-