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Videos

Call yourself a developer?

Microsoft needed to accurately identify their prime target of developers. Their solution lies at the intersection of consumer and B2B research. Learn why Microsoft needed to use one to figure out the other while exploring secondary data sets.The...

Catalogue: Congress 2017: Visionary
Authors: Hetty Fore, Renuka Iyer, Keith Phillips
Company: Research Now SSI
November 27, 2017
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Citation

Fore, Iyer and Phillips (2017a, November 27). Call yourself a developer?. ANA - ESOMAR. Retrieved June 18, 2024, from


https://ana.esomar.org/documents/call-yourself-a-developer--9178


Videos

Stop with why

Byron Sharp’s “How Brands Grow” while controversial is a must read for marketers and market researchers. And having read it you just can’t go on with your job like you did before. But how?

Catalogue: Congress 2017: Visionary
Authors: Angelique de Reuver, Bram Jonkheer
November 27, 2017
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Citation

de Reuver and Jonkheer (2017a, November 27). Stop with why. ANA - ESOMAR. Retrieved June 18, 2024, from


https://ana.esomar.org/documents/stop-with-why-9195


Videos

Truth telling in today's world

It’s claimed we live in a post-truth age. Anyone with truth to convey, needs more than ever to do so in a way which resonates & engages. Medieval jesters & comedians alike have been prized for this ability: we must learn from these...

Catalogue: Congress 2017: Visionary
Authors: Stephen Carlin, Will Goodhand
November 9, 2017
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Citation

Carlin and Goodhand (2017a, November 09). Truth telling in today's world. ANA - ESOMAR. Retrieved June 18, 2024, from


https://ana.esomar.org/documents/truth-telling-in-today-s-world


Videos

The apprentice: The real winner in the boardroom

In order to provide context for this paper, it is important to outline Jaguar Land Rover’s research objective. As a consumer-focussed organisation, Jaguar Land Rover (JLR) has always placed great importance on target customer research as a means...

Catalogue: Congress 2017: Visionary
Authors: Rhiannon Price, Daniel Tralman, James Livingston
Company: Northstar Research
November 9, 2017
×

Citation

Price, Tralman and Livingston (2017a, November 09). The apprentice: The real winner in the boardroom. ANA - ESOMAR. Retrieved June 18, 2024, from


https://ana.esomar.org/documents/the-apprentice-the-real-winner-in-the-boardroom-9151


Research papers

The apprentice: The real winner in the boardroom

In order to provide context for this paper, it is important to outline Jaguar Land Rover's research objective. As a consumer-focused organization, Jaguar Land Rover (JLR) has always placed great importance on target customer research as a means of...

Catalogue: Congress 2017: Visionary
Authors: Rhiannon Price, Daniel Tralman, James Livingston
Company: Northstar Research
September 5, 2017
×

Citation

Price, Tralman and Livingston (2017a, September 05). The apprentice: The real winner in the boardroom. ANA - ESOMAR. Retrieved June 18, 2024, from


https://ana.esomar.org/documents/the-apprentice-the-real-winner-in-the-boardroom


Research papers

Call yourself a developer?

Microsoft needed to accurately identify their prime target of developers. Their solution lies at the intersection of Consumer and B2B research. Learn why Microsoft needed to use one to figure out the other, while exploring secondary data sets.The...

Catalogue: Congress 2017: Visionary
Authors: Hetty Fore, Renuka Iyer, Keith Phillips
Company: Research Now SSI
September 5, 2017
×

Citation

Fore, Iyer and Phillips (2017a, September 05). Call yourself a developer?. ANA - ESOMAR. Retrieved June 18, 2024, from


https://ana.esomar.org/documents/call-yourself-a-developer-


Research papers

Why visionary researchers must embrace their inner comedian

We live in an age where a counselor to the Leader of the Free World has defended the White House spokesman's use of Alternative Facts, where Fake News is alleged to have affected the outcome of elections, and the contested notion of a Post-Truth era...

Catalogue: Congress 2017: Visionary
Authors: Will Goodhand, Stephen Carlin
Company: KANTAR TNS Malaysia
September 4, 2017
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Citation

Goodhand and Carlin (2017a, September 04). Why visionary researchers must embrace their inner comedian. ANA - ESOMAR. Retrieved June 18, 2024, from


https://ana.esomar.org/documents/why-visionary-researchers-must-embrace-their-inner-comedian


Research papers

Stop with why

Byron Sharp’s book “How Brands Grow” while controversial is a must read for marketers and market researchers. And having read it you just can’t go on with your job like you did before. But how?One of the companies that used this...

Catalogue: Congress 2017: Visionary
Authors: Angelique de Reuver, Bram Jonkheer
August 23, 2017
×

Citation

de Reuver and Jonkheer (2017a, August 23). Stop with why. ANA - ESOMAR. Retrieved June 18, 2024, from


https://ana.esomar.org/documents/stop-with-why