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Grogan and Banerji (2006a, May 10). Harnessing consumer insight to drive innovation. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/harnessing-consumer-insight-to-drive-innovation
Mourad, Matthias and Sarver (2005a, April 19). Foreseeing growth. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/foreseeing-growth
Laffin and Marinopoulos (2005a, February 01). Integrated customer intelligence. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/integrated-customer-intelligence
D'Souza and Rao (2005a, February 01). Implementing the paradigm shift from satisfaction to loyalty. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/implementing-the-paradigm-shift-from-satisfaction-to-loyalty
Horn and McClure (2004a, November 28). Pragmatism at light speed at light cost. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/pragmatism-at-light-speed-at-light-cost
Madell, J. (2004a, September 19). Strategies for growth. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/strategies-for-growth
Perkins and Buckley (2004a, September 19). Becoming cultural architects. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/becoming-cultural-architects
Bakken and Lotti (2004a, April 18). Creating customer knowledge. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/creating-customer-knowledge
Wang, Irons and Xin (2004a, March 28). A virtual testing approach to improve new product success rates. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-virtual-testing-approach-to-improve-new-product-success-rates