Back

Creating customer knowledge

Date of publication: April 18, 2004

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004

Company: Harris Interactive (Europe)

Authors: David G. Bakken, Michael A. Lotti

Abstract:

Consumer insights do not arise from better data or information alone. Customer knowledge creation requires three important elements: a 'behavioral model' or theory of consumer behavior; continual fact-gathering; and revision of the theory as new facts are integrated into the experience base. This approach can provide a sustainable competitive advantage. The paper will illustrate a process for accomplishing this and demonstrate the application of the process with the case study.

David G. Bakken

Author

This is a long description of some author details.

Michael A. Lotti

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Building customer loyalty on knowledge

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: Wolfgang Lenzen, Claus Patzke

Company: Nielsen

September 1, 1998

×

Citation

Lenzen and Patzke (1998a, September 01). Building customer loyalty on knowledge . ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/building-customer-loyalty-on-knowledge-


Research Papers

Datamining for better knowledge

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Michel Jambu

 

September 1, 1998

×

Citation

Jambu, M. (1998a, September 01). Datamining for better knowledge . ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/datamining-for-better-knowledge-


Research Papers

Networking knowledge within circles of Interest in the Eureko group

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: Arnold Burlage, Pieter Van Eeden, Karel C. P. Slootman

Company: GfK

September 1, 1998

×

Citation

Burlage, Van Eeden and Slootman (1998a, September 01). Networking knowledge within circles of Interest in the Eureko group . ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/networking-knowledge-within-circles-of-interest-in-the-eureko-group-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Bakken and Lotti (2004a, April 18). Creating customer knowledge. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/networking-knowledge-within-circles-of-interest-in-the-eureko-group-