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Betman and Leuba (1991a, June 15). The importance of Pan-European marketing information for international marketing strategy. ANA - ESOMAR. Retrieved September 26, 2024, from
Fleury, P. (1991a, June 15). Die European via de vivre (English). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/die-european-via-de-vivre-english-
Fleury, P. (1991a, June 15). Die European via de vivre (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/die-european-via-de-vivre-french-
Reuter, U. (1991a, June 15). Searching for common ground in the New Europe (German). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/searching-for-common-ground-in-the-new-europe-german-
Ramsay, W. (1991a, June 15). International marketing strategy. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/international-marketing-strategy
Coutts, C. (1991a, June 15). The use of research to develop a new concept in international management development services. ANA - ESOMAR. Retrieved September 26, 2024, from
Lannon, J. (1991a, June 15). Developing brand strategies across borders. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/developing-brand-strategies-across-borders
Goodyear, M. (1991a, June 15). Understanding culture in international marketing. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/understanding-culture-in-international-marketing
Douglas, S. P. (1991a, June 15). Successes of Western products in the Japanese market. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/successes-of-western-products-in-the-japanese-market