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van Herk, M. C. (1998a, June 15). The stochastic conditional hierarchy of brand values. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/the-stochastic-conditional-hierarchy-of-brand-values
Olson and Thjomoe (1998a, June 15). Cross-cultural segmenting and brand extension. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/cross-cultural-segmenting-and-brand-extension
Walker and Garthside (1997a, September 01). Daewoo . ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/daewoo-
Passingham and Buck (1997a, September 01). Brands, retailers and consumers . ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/brands-retailers-and-consumers-
Calva, Gomez and Garza (1997a, May 01). Strategic marketing information system . ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/strategic-marketing-information-system-
Garrett and Friend (1996a, November 01). Transnationalisation of marketing strategies . ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/transnationalisation-of-marketing-strategies-
White and O'Doherty (1996a, September 01). Active listening to consumers . ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/active-listening-to-consumers-
Bull and Oxley (1996a, June 15). The search for focus brand values across Europe. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/the-search-for-focus-brand-values-across-europe
Tereba and Krasny (1996a, June 15). Developing a local soft drink brand. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/developing-a-local-soft-drink-brand