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Transnationalisation of marketing strategies

Date of publication: November 1, 1996

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Authors: David Garrett, Simon Friend

Abstract:

Eastman Kodak, unlike many of the other top American corporations, has recognised that market potential for their products existed outside of the United States, and specifically in Asia, decades ago. Kodak has a long history in Japan. Kodak products were first sold in Japan in 1889 supplied to Japanese dealers from London or Rochester.

David Garrett

Author

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Simon Friend

Author

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Garrett and Friend (1996a, November 01). Transnationalisation of marketing strategies . ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/strategies-for-service-management