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Bessis, P. (1993a, June 15). Fragrance names. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/fragrance-names
Brown, J. (1992a, June 15). Car dealer survival strategies. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/car-dealer-survival-strategies
Pickering and Blanchard (1992a, June 15). Brand development and brand equity. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/brand-development-and-brand-equity
Agramonte, A. H. (1992a, June 15). Dealers. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/dealers
Barrett and Bertolotti (1992a, June 15). Brand evaluation. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/brand-evaluation
Craton, D. M. (1992a, June 15). Responding to market change by new brand development. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/responding-to-market-change-by-new-brand-development
Lannon, J. (1991a, June 15). Developing brand strategies across borders. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/developing-brand-strategies-across-borders
Forges, C. (1990a, September 01). Conformism and transformism. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/conformism-and-transformism
Forges, C. (1990a, September 01). Conformism and transformism (French). ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/conformism-and-transformism-french-